The Sustainability Consortium

We joined. Together with Walmart, Bestbuy, Unilever, P&G and numerous other retailers and manufacturers we will be working on assessments of the “sustainability” impact of products over their entire life-cycle (by using Life Cycle Analysis) We aim to develop transparent methodologies, tools and strategies to make enable businesses to make those assessments. This is going to be an exiting journey. Just working together with the industry and the bright minds of the universities of Arkansas and Arizona!

Roundtable Healthy Food Choices

February 4th, 2010 an international elite group of seventeen thought leaders representing top universities, major institutions and food companies discussed long-term healthy food choices in Western society.

Their goal was to clarify and group controversial issues and generate innovative explanations and solutions. The results of the roundtable will enable public and private parties to identify actions to promote a healthier lifestyle in general and healthier eating habits in particular.

The Roundtable on Encouraging Healthy Food Choices
is an initiative from Wageningen University and food retailer Royal Ahold. We aim to explore the knowledge and expertise of different disciplines within science about Western food choices, and to make this knowledge actionable.

And actionable it is…. Look for yourself! We invite you to explore this site and ideas in order to contribute to the improvement of our society’s health.

Arkansas!

Yes, that's where we went. We visited the University of Arkansas and some business with its HQ over there. What happened? Tons of ice kept us there a day longer. Which was actually helpful. It enabled us to visit this pretty simple office with a large cafetaria with nobody and therefore we had a lot of time to discuss all those things we always wanted to discuss with each other. Loads of people stayed at home, we had to deice our car of 1 inch of ice before hitting the road. Enrique, Chief of Staff Ahold USA, did his best to crack the ice!