Yesterday we had some good news. Ahold USA came in second on the Greenpeace hit list for sustainable fishery. The team at Ahold USA has been working hard with the New England Aquarium to come to a more sustainable assortment. It is not perfect yet, but we are getting there. In Holland Albert Heijn is working with the World Wildlife Fund to do the same thing. And it works! It works for the fish and it works for us. And that is what we want to make Corporate Responsibility all about. To make it work: now and in the future. For profit, people and planet. Not easy, I know. Loads of questions, loads of remarks we get. But we are working on it and we will make it work for sure. I am now looking at this immense poster in our office representing the lady that was on our cover of the 2007 CR report, carrying all those delicious fruit salads we get from Ghana. So every time I look to the right I am reminded why we are doing this. For Amel Sabeh from Ghana, working at one of our suppliers. For creating those heavenly tasting salads for our customers. So, it is big time working on that. And with Greenpeace just around the corner here in A'dam and being able to see the Rainbow Warrior when it is in (which it is not now: http://www.123-cams.com/live-webcam.php?var=1560&site=http://www.greenpeace.org/international/photosvideos/rainbow-warrior-webcam), we have enough to think about and doing in the future!
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