Tuesday, July 14, 2009

Transparant green?


Second, that is what we were evaluated in Greenpeace’s latest analysis of seafood sustainability policies at major supermarket chains. Second, that is the same as last time. Only last time we were surpassed by Wholefoods, now by Wegmans. Because is not totally clear how Greenpeace evaluates our efforts, it is rather difficult to find out what we would have to improve to come first. Transparency, that is what it is all about. Also from our side we have to communicate what we do, how we do it and with whom we dot it with respect to offering sustainable seafood in our stores. Apart from seafood we get loads of questionnaires about anything related to corporate responsibility and we always ask for transparency in their ranking efforts. We want to use the questionnaires as a sort of stakeholder input, but then it has to be clear what we are looking for.


So, let's go for clarity!