Not In My Back Yard. That's the mantra nowadays. Stop & Shop, one of our banners in the US, is frantically trying to erect windmills on its stores. Maybe somewhat less attractive that the original Dutch windmill, but taking good care of the environment in a most pleasant and unobtrusive way. And now what. The NIMBYs are ruling the world. Everybody thinks putting up windmills on our stores is a really great idea, as long as it is in the neighboring town... And of course we do solar panels, lots of them, but the roof is only that big. We need those windmills to make a difference. So we are trying to make the NIMBY a WINMBY: Wind In My Back Yard!
