I did not know that CR reporting was so boring sometimes. It takes forever and in the end you are discussing numbers till nobody knows anymore what reasons there were to publish those number in the first place. And editing text. You edit, they edit, we edit. And sometimes coming back to the same text we had three months before...
But now we are out with the report. On line. And printed in a summary with the Annual Report. Last year I promised the investors that our new report would be a lot duller. And we kept that promise! It looks and is a lot duller than last year. Less glamour, more data, that does the trick. Actually, that was one of the remarks of the investors present at our Monday investors meeting. They missed the passion of last year. And that made me wondering. Do we indeed lack passion. I do not want to hear that. I love my job, passionately. But if that is not recognized anymore?
Anyway, we started working on the 2009 report and we will love it right from the start!
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